Customers
BT Expedite is the retail specialist division within BT. We provide best of breed solutions to enable multichannel retailers to thrive in today's competitive environment. Our solution set spans every area of retailing. We have long-standing relationships with many leading brands including Aurora Fashions, Primark, Matalan, Mothercare, New Look, Thomas Pink and WHSmith.






Featured customers
Services: Omni-channel, e-commerce, CRM
Aurora Fashions manages some of the UK’s most respected women’s fashion brands – Coast, Oasis and Warehouse – which are all positioned
at the upper end of the retail market. Aurora has over 765 stores in the UK and a total portfolio of over 1,250 stores in 38 markets across the globe.
Aurora Fashions are a long time customer of BT Expedite. The 'Anywhere, Everywhere' omni-channel solution has improved supplier collaboration and reduced support costs for the group. BT Fresca also develops, integrates, hosts, manages and supports the e-commerce website.
Read the Press release: 'BT Expedite, Aurora Fashions & Karen Millen iPad fashion first'
Read the Press release: 'BT Expedite & Aurora fashions hit double top at awards'
With Anywhere, Everywhere, we’re saying to customers ‘if we have it anywhere in the UK, we’ll get it to you wherever you want it’, which is a powerful message in today’s climate.
Mike Shearwood, Chief Executive, Aurora Fashions
Services: e-commerce, Design & Online Services
Farrow & Ball, the British manufacturer of traditional wallpapers and paints, selected BT Fresca to redesign, build and host its new transactional website.
Sold in more than 60 countries around the world Farrow & Ball required a platform to handle multiple currencies, a range of delivery options varying by region, product availability that also varies by region and availability in languages other than English. Compatibility with current supply chain and other software was also important. Farrow & Ball was confident that the FrescaCommerce platform could easily cope with current and future requirements.
Read the Press release: 'BT Fresca provide Farrow & Ball with an online makeover'
BT Fresca’s capability and experience in online commerce has helped us to take the next step in developing our online representation globally
Sarah Cole, Director, Farrow & Ball
Services: e-commerce, m-commerce, online
Founded in the scottish borders, Lyle & Scott's golden eagle brand is recognised around the world.
Lyle & Scott selected BT Fresca to redesign, build and host the existing mobile and e-commerce web sites as well as launching its first social media commerce store. The new application means customers can now make purchases on Facebook. The new design has a bold, striking look and feel, perfectly reflecting the brand and its commitment to an integrated approach to social media. BT Fresca is also providing Lyle & Scott with online marketing services, including traffic analysis and e-mail campaigns.
We want to enable our customers to shop with us no matter where they are or what they are doing. BT is a perfect fit for what we want to achieve and has supported us in the development and execution of a social media strategy that is set to increase sales and enhance the buying experience
Will Dymott, Head of eCommerce, Lyle & Scott
Services: Multichannel, CRM, Store & Point of Sale, Loss Prevention, Elearning
Mothercare has been a leading retailer for nearly 50 years. They have created a multi channel environment with solutions from BT Expedite. Alongside Store 6, Sales Analytics and CRM applications, Mothercare uses BT applications such as Sales Audit, Loss Prevention, and Customer Liability, the applications that runs its gift card product. Meanwhile, Virtual View and Learn – a centrally administered in-store e-learning tool – offers staff training and real time access to product and process information.
Mothercare has improved service and saved money by consolidating its in-store solutions and networked IT services with BT
We have come to appreciate the quality of BT’s service delivery. The way that they engage and partner with us is very good indeed
Mark Sutton, Director of IT, Mothercare
Services: e-commerce, Design & Online Services
One of the world’s leading lifestyle and country sports clothing brands, Musto. Founded in 1965 by British Olympic sailor and engineer, Keith Musto.
The Musto website is based on FrescaCommerce1 – a fully managed and hosted e-commerce service. The FrescaCommerce solution communicates with Musto’s legacy merchandising and distribution systems. These support features such as customer access to catalogue information, stock levels, and order status.
Added value features include FrescaZoom functionality, which enables enhanced product visualisation and “Complete the Look” suggests compatible accessories.
BT Fresca was very responsive and immediately instilled confidence that it understood our business and our ambitions
Bozena Birt, Business Development Director, Musto
Services: e-commerce, Design & Online Services
Snow+Rock needed a new ecommerce platform in order to provide easier navigation, separate channels for clearance or other promotions, dedicated areas for brand partners, the ability to use online offer codes and reduce training times for its telesales staff.
BT Fresca provided Snow+Rock the FrescaCommerce platform, design and marketing services. The solution was implemented quickly, the site was intuitive for customers and easily integrated with other retail function.
Read the press release: 'Snow + Rock climb new ecommerce heights'
Taking our online presence to the next level is a critical investment for us. It quickly became clear that it (BT Fresca’s e-commerce platform) was the best solution on the market
Dion Taylor, Managing Director, Snow+Rock
Services: Multichannel, Supply Chain Solutions
Thomas Pink is part of the luxury goods group LVMH
Thomas Pink has worked with BT Expedite to implement our Integrated Store solution and a new sales order processing module within the stock management system. The solution merges web, store and call centre to create a seamless ordering journey for customers. It also provides an accurate and consolidated view of stock, representing a major step towards getting a ‘single view of the customer’. While the new system has improved efficiency, it’s also boosted sales and set up new opportunities.
Download the Supply Chain Case study
Download the Integrated Store Case study
Read the Press release: 'Thomas Pink pick BT to boost web and store shopping'
Before, all we were trying to do was get orders in, fulfil them and send them back. Now we’re being much more proactive. We can look at our international and wholesale customers’ sales and stock and offer what we think they need. And they’re taking it, so we’re increasing our own sales as a result
Melanie Traub, Buying, Wholesale and Franchise Director, Thomas Pink











































































