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| CUSTOMER FOCUS WILL DYMOTT, LYLE & SCOTT |
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We caught up with Will Dymott, head of e-commerce at Lyle & Scott, a men's fashion brand with over 135 years of heritage and still at the forefront of fashion. This year, he's asked Santa for global jumper domination.
Describe a typical day in life of Will
At the moment it's wrestling with spreadsheets. When Andy Williams sung "It's the most wonderful time of the year" he obviously never had to do budgeting! But I don't really have a typical day, because my job is so varied, I could be doing anything from negotiating delivery rates, talking to a customer or planning the marketing strategy. It's what makes working for a smaller company so much fun... Read more |
| SOCIAL MEDIA AND M-COMMERCE |
Flying in the Facebook of fashion
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| The last decade has been a period of unprecedented success for Lyle & Scott. Founded in the Scottish borders, the retailer was named Drapers' Young Fashion Brand of the Year in 2010. But with a new bunch of admirers came a new bunch of demands. So Lyle & Scott turned to us to help boost its mobile and social networking presence. It's been a brave move, but one that looks like really paying off... Read more |
| E-COMMERCE |
Increase website conversion and customer satisfaction with FCP 5.1.
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The latest version of our FrescaCommerce Platform (FCP) is now out, and it comes with even more ways to boost conversion rates and increase customer satisfaction.
With FCP 5.1, your customers can:
• pay for orders using stored card details
• pay by international bank transfer using iDeal or Sofort
• pay by invoice after you've delivered the goods, using Klarna Invoice
• arrange returns online.
FCP 5.1 can be implemented as a service pack for customers on FCP version 4.1 and above, so the only costs associated with migrating to this version will be for any front-end design or system configuration changes needed to exploit the new features, and of course testing... Read more |
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| Latest news and views |
Article Internet Retailing: The Range launches new ecommerce website as it expands its store network
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Post-event report Next Generation E-commerce: The right platform can drive your entire business forward
Blog Cross-channel retailing proves itself a winning strategy in fashion
Blog E-commerce: it means nothing and it's going nowhere |
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It’s no good having a great looking website if people don’t know about it.
We can help get more of your customers - and potential customers - to your site and buying from it.
Email marketing, campaign management and design, website analytics, multivariate testing, social media strategy and integration, search engine optimisation, pay per click, affiliate marketing, blogs, videos and surveys.
Contact us and we’ll help make your online presence a success.
www.btexpedite.com/onlinemarketing or call 0870 850 6880
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