Research
Martec IT in Retail Research Summary 2011-12
Retailers’ investment in IT is at an all-time low. There is a positive indication of retailers planning to upgrade key business systems to keep up with the continuing shift to multichannel retailing.
The report is an analysis of the systems used by the 100 leading UK retailers 2011-12.
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Martec Multichannel Retailing Summary 2010
There have been many studies examining internet and multichannel retailing. Mostly, they address various aspects of the technology and how to use it more successfully.
This study takes an entirely different slant. It focuses on the business issues that will need to be addressed as the internet channel continues to grow.
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The Autonomous Customer
Customer demand is driving multimedia communications. Sixty per cent of the UK population uses the Internet. Online trade is growing dramatically. Your customers are not satisfied with having just one way of contacting you. They want to communicate when they want, how they want - and enjoy consistent service across multiple contact channels.
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Martec IT in Retail Summary 2010-11
The latest IT in Retail Reports by Martec International, shows that retailers have learned to cope with tighter budgets during the recession. But as the economic horizon brightens many are planning for growth.
The report is an analysis of the systems used by the 100 leading UK retailers 2010-11.
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