Merging click and bricks: Make everything available through any touchpoint from just one stock pool
Technology has enabled the growth of multichannel retailing. But for many retailers, that just means multiple channels – with different stock, systems and processes for each. And the headache of managing them all!
Customer expectation has put pressure on this model to become more joined up.
People don’t want a restricted experience because of the channel they choose to shop in. They expect your brand to deliver on its promise – however and whenever they want.
That means making your full range – everything you sell – available to every customer, anywhere and everywhere. This is not multiple channels. This is omni-channel.
Omni-channel is leaner and smarter. It makes use of technology to meet customer expectations because it brings everything together. Omni-channel retailing delights customers and boosts sales by enabling you to:
- fulfill orders from a single stock pool
- give customers access to products, wherever they are in the supply chain
- open up stock inventory across your entire store portfolio
- free store managers to spend more time on the shop floor
The technology behind omni-channel
Retailers such as Aurora Fashions (Coast, Oasis, Warehouse), JJB Sports and Karen Millen are already pioneering this with us and the results are impressive:
Aurora Fashions Read more>>
From pioneering in-store iPad points of sale to ‘Anywhere, Everywhere’, discover how Aurora Fashions has brought together web and store to deliver the ultimate omni-channel experience.
Hat-trick at Retail Week Technology Awards
Aurora Fashions with BT Expedite & Fresca scooped the prizes for EPoS Initiative of the Year and Multichannel Integration of the Year at the Retail Week Technology Awards – and to top off a great night, they were also named Winner of Winners. See more from the event >
To find out more about our Omni-channel Solutions submit a query and we’ll get back to you.