Store and point of sale
Transforming the point of sale into a point of service
The lines between the virtual and real world are blurring. To cope with this, your store systems have to go beyond their traditional boundaries. You need to bring the best of the web in-store to enable your staff to sell more and exceed customer expectations.
To compete in a multichannel marketplace you need your point of sale (POS) solution to work hand in hand with your e-commerce site, back office infrastructure, supply chain, loyalty schemes and CRM systems
Our store and POS solutions will help you achieve all of this – and easily take advantage of new trends coming down the line, such as mobile commerce and assisted service.
The benefits of an Integrated Store
We’re already helping savvy retailers bring the best of the web – product info, customer feedback, real-time pricing and global stock visibility – into the store.
At the same time, our solutions provide shoppers with a consistent, seamless shopping experience by pulling together the systems that support each channel.
Together, this gives you a complete view of your customers’ shopping habits, enabling you to deliver more personalised, targeted marketing campaigns – so you sell more and get more people coming into the store.
What is the point of sale?
Store 6 is a smart, easy-to-use point of sale (POS) system with all the features you need – and flexible enough to integrate with loyalty, CRM, back-office, e-commerce, learning, mobile and supply chain systems.
It is a genuine multichannel solution, giving your customers the chance to:
- buy online, collect in store
- reserve online, collect in store
- order in store and collect in another store
- return a home delivery to a local store
- Read more on our multichannel page
Tap into our retail expertise and shape the future
We know that there’s no one size fits all solution. So our solutions are flexible and scalable, meaning you can get a quick and easy Store Express set up incorporating best practice, or a fully customised, bespoke rollout. Whatever you need.
Further information on our Store services...
Watch Thomas Pink & Warehouse Integrated store case study
Press Release: Aurora Fashions & BT Expedite iPad fashion first
Press Release: New look pick BT Expedite's Store 6 solution
Press Release: Crabtree & Evelyn choose BT's Store & VDC solutionRetail Week's view: Read The Future of Epos
We’ll work with you to design, install and (if needed) manage your system.
BT spends over £1billion on research and development every year – and we get to play with emerging technology at the world-renowned Adastral Park facility.
As a customer, you can come along too and help shape the way new technology is used – and ensure we develop the products you want and need.
To find out more about our Store solutions or to visit our Adastral park showcase submit a query and we’ll get back to you.
