Mobile

Engage customers, empower staff and improve operational efficiency
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Improve customer service

engage the customer at the point of decision, to influence purchases through better, more personalised information – and never miss a sale because of stock-outs or queues

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Increase operational efficiency

deploy more queue-busting tills, save floorspace and benefit from 25% lower capital cost than fixed tills

The mobile trend shows no signs of slowing – with £5.8 billion expected to come from UK mobile retail by 2016

Mobile is changing the way people shop. Smartphones and tablets are everywhere, creating a new breed of information-rich, expectation-high, digitally connected consumers.

But it’s not all one way. You can tip the mobile power balance back in your favour. An in-store mobile solution for your staff can help you to:

•    Free your staff to get out on the salesfloor with customers
•    speed day-to-day tasks and improve stock accuracy
•    transform the way you engage with customers

Solutions

Applications, customer data, product information, ordering and check-out at your fingertips

With key store applications, customer data, product information, ordering and check-out at your fingertips, you can improve customer service by engaging the customer at the point of decision, to influence purchases through better, more personalised information – and never miss a sale because of stock-outs or queues.

At the same time, mobile can help increase operational efficiency by bringing the back office onto the shop floor. You can also deploy more queue-busting tills to save floorspace and benefit from 25% lower capital cost than fixed tills, while taking advantage of more agile cloud-based hosting.

We have the expertise to future-proof your in-store technology – to set up, manage and maintain the data networks, in-store wi-fi, mobile devices, apps and cloud-based hosting.

“Mobile allows you to cut the umbilical cord to the back office and liberates colleagues in store. We chose BT because it has a vision for mobile and the technology to deliver that vision. BT Expedite understands retail.”

Brian Scott, IT Director, Pets at Home

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Sales enquiries:

0870 850 6880

The elements of a successful mobile solution

Store

Smart mobile devices go way beyond simple queue-busting

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Customer

Influence customers at point of decision

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Connect

Confidently takemissioncritical store apps mobile

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e-commerce

Personalise every digital touchpoint

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Services

You focus on retailing, we’ll take care of IT

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Case Studies

Omnichannel

Fat Face: Omni-channel

With an old point of sale (POS) system struggling to cope, Fat Face needed something that would better support the company’s omni-channel and intern ...

From the blog

The mobile dilemma

The word on everybody’s lips at the recent Retail Business Technology Expo  in London was ‘mobile’.  But mobile meant quite different things to different suppliers at the event. ...

Rick Savage Rick