Posted by: BT Expedite  |   Comments  No Response

With a plethora of legacy systems and multiple channels to manage it can seem almost impossible to bring everything together to meet customer demands without getting tangled up behind the scenes.  So how do you offer a seamless omni-channel experience?

 






Retailers David Devany, European Ecommerce & Digital Director at Claire’s, Jane Aitken, Ecommerce Trading & Operations Manager at Jigsaw and Mike Padfield, IT Director for Cath Kidston share their thoughts on agile platforms, legacy systems integration and mobile web design. There’s also input from Epicor’s Ian Rawlins and BT Expedite’s Matt Hollis.

Posted by: BT Expedite  |   Comments  No Response

Customer loyalty seems to be dead – the amount of choice and transparency we have about products and prices and channels means that loyalty may well be a thing of the past.  According to BT’s ‘Autonomous Customer’ research, 50% of the UK’s population say that they are no longer loyal – evidenced by the number of “loyalty cards” that make our wallets bulge.


However, before the death knell tolls for loyalty consider this – 74% of UK consumers will buy more from organisations which make it easy for them to do so. Is effort the new loyalty?

With the online retailers leading the pack on “easy”, how do bricks and mortar retailers start to make things so easy for their customers that they don’t consider going elsewhere? Easy does it!

Want to know more?  Take a look at the Customer Effort research we’ve just done with Henley Business School

Posted by Dr Nicola Millard, BT Futurologist

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Trying to deliver a seamless omni-channel customer experience, can put a huge strain on traditional systems and processes. But by integrating things behind the scenes, you start to create a more joined up experience for everyone involved – including customers. And that’s just the beginning of the potential benefits as you streamline processes, improve efficiency and empower sales associates to sell anywhere.

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See how a single view of stock and clever back-office integration can mean: more time selling – less admin; more products finding their customers – less discounting; and the ability to respond instantly to changes and trends.

For a taste of how this is working in the real world, check out the award-winning  Aurora Fashions ‘Anywhere, Everywhere’ initiative.

Posted by Mike King, CTO at BT Expedite

Posted by: BT Expedite  |   Comments  No Response

How do you deliver a seamless omni-channel experience, tailored to individual customers? It’s not about installing new technology for the sake of it, it’s about  using the right blend of technology, social media and applications to tap into and take advantage of changing consumer trends and expectations.


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See how a mix of in-store wi-fi, mobile payments, loyalty data and clienteling apps, combined with a single, real-time view of stock can help you improve the customer experience and ultimately sell more.

For a taste of how this is working in the real world, check out the award-winning  Aurora Fashions ‘Anywhere, Everywhere’ initiative.

Posted by Jason Shorrock, Product Director, BT Expedite

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