As you are probably aware Britain is celebrating the 11-day Easter and Royal wedding holiday with a drinking and shopping spree some commentators have suggested may be worth a whopping £1.2bn to the economy.
I look after the support desk for our Store customers and they’ve kept us very busy in the run up to this critical trading period. Retailers are all different; some of our customers see the Bank holiday trading and the Royal Wedding as an opportunity for increased sales of bikes or camping equipment for those people wishing to get away from it all while the garden centres will see a huge uplift in bunting, flags and picnic ware. Some of our Fashion and Shoe retailers will be running promotions around Wedding attire and footwear, offering promotions on the wedding day to encourage people to shop for that special day themselves.
To ensure trouble free trading our customers make me and my team aware of all promotional activity well in advance and we make sure that the new price files get to the tills in good time to ensure the retailers have no issues during this busy time. We also monitor daily sales and ensure that transaction processing is flowing and that credit card sales are being taken correctly at the tills.
Retailing is always a competitive business and many will react to each other’s moves and frequently decide to go to sale or offer additional discounts to encourage better sales. We are here to ensure that all of these activities are supported and our clients have a trouble free and profitable trading period.
Julie Painter - Client Care Support Supervisor, BT Expedite