It’s been a good week at BT Fresca. Not only have we launched the new Annoushka site, but our design team were highly commended in the Online Retail Awards.
The commendation was for Duo Boots who sell ladies shoes and boots in a wide range of sizes to fit the slimmest ankle. Dean Taylor, our head designer, tells me that his biggest challenge was communicating the width options available and how the customer should measure themselves. He solved this with an interactive piece of Flash where a boot could be made to grow and shrink in diameter. Dean was also pleased that the project supported Duo’s brand to credibily reposition itself as a supplier of boots that were tantamount to ‘bespoke’.
Other BT Fresca customers commended in the awards included Liberty and Matches.