Posted by: Paul Mitchell  |   Comments  No Response

Passport? Check. Boarding card? Check. 700+ excitable marketing people in a giant tent bedecked with chandeliers? Check. It must be the B2B Marketing Awards 2012.

The Sky’s the Limit was the theme of this year’s ceremony as the business marketing world’s best and brightest descended on central London to celebrate the very best in B2B marketing. There once was a time when B2B was considered a bit dull. Not any longer. The word used at the ceremony to describe B2B was “sexy”.

And in line with the glamorous new image, we had beautiful air hostesses and stewards to dish out cocktails and champagne, and tables set with all the stuff you’d expect of a first class seat, including oxygen masks… which came in handy as we hopped on Routemaster buses to the after party burlesque show with Beatrix von Bourbon.

But of course the real reason we were all there was to find out who had come out on top. And guess what? BT Expedite’s very own Justine Arthur scooped top prize in one of the most fiercely contested and prized categories – B2B Marketer of the Year 2012. It’s a fantastic testament to the hard work put in by Justine – and her team – over the past year.

As part of Justine’s “extended team” (the phrase she uses when she wants some mad, last-minute rush job done) we at Westhill Communications have been closely involved in almost all of BT Expedite’s campaigns and events this year – providing editorial, design, technological and moral support to the marketing team whenever needed – as well as helping to write and design the award submissions. So along with WTA, Broadview, and Quatreus (the other members of Justine’s extended team) and  JP Creative (BT Global Services’ agency) we all felt like winners.

BT was also named runner up in the Best Use of Live Event Marketing category for the BT Expedite and BT Global Services Future of retail - Lighting up the High Street technology showcase at the Retail Business Technology Expo, when Justine ‘drove’ a bus into the centre of Earls Court!  

So it was a fantastic excuse to crack open some bubbly and celebrate in style. Now we just need to recover in time for Justine’s next campaign.

You can get a full rundown of the awards categories, winners and download case studies here.

Paul Mitchell, editor, Westhill Communications - BT Expedite’s marketing and communications agency

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