The run up to the busiest time of the retail calendar officially started this weekend with the ten week countdown to Christmas! And here at BT Fresca the manic and mayhem has already started, we’ve been going off piste with Snow + Rock and going global with Aurora Fashions.
We constantly strive to help our customers, help their customers, but this week we’ve been especially hard at work playing Santa’s little helper to make the Christmas rush easier for everyone. The new mobile optimised Snow+Rock website has just gone live, making it easier for shoppers to place orders and browse on the go – fantastic if your planning to hit the slopes, or for last minute gift shopping and catching those bargains as soon as they hit the sales.
Around the globe, the Fresca fairies are busy sprinkling their e-commerce magic, already providing websites for Karen Millen, Oasis, Warehouse and Coast for the last five years in the UK and more recently going web optimised. We’ve now pushed them global launching the Karen Millen website in Germany as well as a joint website for Oasis, Warehouse and Coast where customers can shop across the brands all in one site!
Both sites are in local language that support local fulfilment, promotions, payment and customer service tailored for each specific country, and Aurora plan to roll out our platform across even more countries. The web sites will support local payment types such as direct bank transfer and invoice on delivery, and the capacity to manage fulfilment from a local distribution centre.
The Frescacommerce Platform is behind many of the world’s fastest growing and most successful e-commerce web sites. It aims to blend creativity with e-commerce best practice and to integrate back office functions like customer ordering, call centre and fulfilment, to maximise sales while giving customers an engaging online experience.
Hash Ladha, Aurora’s group multichannel director, said: “We are very impressed by the current FrescaCommerce Platform and BT’s development plans for the future. These will help underpin our own plans for growth in Europe, Asia-Pacific and beyond.”
We are very excited about these new sites going live and wish our customers all the best for the Christmas trading period.