10th November, 2014
Are you joining our live Twitter debate?
On Thursday 13 November from 12.30pm, BT and Retail Week will be taking part in a live Twitter debate. We’ll be picking over the findings of our latest research paper and discussing some of the hottest topics around the festive period. So make sure you’ve got enough juice in your phone and look out for the #consumer2014 hash tag.
Have smartphones really turned shoppers into promiscuous deal-hunters? Maybe, Maybe not. The technology means they can shop whenever they want, however they want with whomever they want. But the recent BT Consumer 2014 Report suggests that loyalty is not dead – although the retail world has definitely changed.
The research shows that 28% of UK shoppers use their smartphone for research while out shopping, with 36% saying that they start their shopping journey on a retailer’s website. But what does this mean for retailers as we head into a critical trading period?
During the debate we’ll be trying to get to the bottom of this and looking at other questions retailers are wrestling with as the festive period gets underway, such as:
- Is the emergence of Black Friday in the UK retail space encouraging an increase in discounting in the run up to Christmas?
- What will be the key enablers to a great customer experience?
- Who will win this Christmas - online pure play or omni-channel?
- How are retailers looking to ensure a consistent experience across all shopping channels?
- Will retailers ever be able to satisfy consumer’s multichannel expectations?
Download the research from our website before the debate and come armed with the stats>
This is a great chance to share ideas and opinions in one of the mediums consumers are using to their advantage. So make sure you join us online on Thursday November 13 at 12.30pm.