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It’s been a rollercoaster ride with Oasis recently as they keep pushing the boundaries in terms of using consumer technology to boost the customer experience and bridge the online and in-store worlds.

We worked closely with Oasis to help develop, test and launch its iPad mobile POS. The project really caught the public imagination, with vast amounts of very positive press coverage, and that’s been reflected in the first prize at 2012 Retail Week Awards, the most prestigious awards of the UK Retail Year.

The pilot in the fabulous new Oasis flagship store on Argyll St was a roaring success and we knew we were on to something special. The store itself was designed to make best use of new technologies and, as the design developed, new locations were created to allow for more interaction with the iPad outside of the traditional cash points.

That means iPads can be used either at fixed stations so customers can browse “Look Books” or in mobile mode with a sales associate.
I came, I saw, I shopped

Staff armed with iPads enables customers to request different sizes, colours or styles from the shop floor. And if the clothes fit, the customer can use the iPads in the changing rooms to pay for their purchase there and then, bypassing the till queues. The purchases and are then sent to the customer’s home address – all within 90 minutes!

You can see a video of the iPad in action here>

The iPad mobile POS really merges web, mobile, social and physical retailing channels, enabling everyone in the store, both customers and teams, access to all available information about the brand and review stock which may have sold out in store.

It’s one of the first iPad POS solutions in the world and customers are finding it a fun way to shop. More importantly, it works. iPad transactions accounted for 20 per cent of sales during the store’s opening week and contributed to a record-breaking sales day in the new store.

In winning the Award, Oasis edged in front of competition from Debenhams, New Look and Republic with a project that’s using technology to change shopping habits. By placing digital technology at the heart of the shopping experience, Oasis is providing a fantastic customer service – and one of the best in-store experiences on the high street.

Article by Charleen Benson, Director of Consulting Services, BT Expedite

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