Posted by: Geoffrey Barraclough  |   Comments  No Response

There’s no guessing what’s going to be on the Christmas wish list for the stylish BT Fresca employees this year.

 

We’ve just gone live with the brand new Annoushka e-commerce site and it’s packed full of rather lovely things. Just perfect for the “the savvy woman who knows her own mind, who is individual in her taste, appreciates design and likes nice things.”

 

Annoushka is the latest venture from Annoushka Ducas and John Ayton, the husband and wife team behind Links of London.

 

Vogue has been very complimentary about Annoushka’s attempt to resurrect the notion of the parure; the concept of a suite of complementary jewellery that can be worn as an ensemble. The site, built on the Frescacommerce platform and integrated with Khaos Control, is carefully laid out to explain the concept and support the brand through, for example, including some really clear and helpful video content to advise customers about the role jewellery could play in their wardrobe.

We’re particularly excited about the stackable rings and this gold one with diamonds and sapphires has certainly caused a small thrill of anticipation in one corner of the office. The wish list could be getting a lot of traffic between now and Christmas.

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