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14th March, 2016

RBTE with Pets at Home & Phase Eight

The recent Retail Business Technology Expo brought together the UK retail technology industry. Filled in the hall of London Olympia the show was bigger and busier than ever. Everyone was talking about payments, mobile, Omni-channel and the latest hardware.  

Rather than just talking, however, we like to show it for real. And thought the perfect way to do this would be to open real stores. What better way to show our capabilities than showing how easy it is to do it for real.

So we took two of our customers on the road with us.

So Pets at Home and Phase Eight built pop up stores right in the middle of the busy show. Stocked with their products and equipped with the technology that drives their existing store estate, we were able to show how our solutions deliver benefits across the board – from maximising stock availability, to delivering a seamless journey across mobile and guiding staff through processes and activities in store.

Underpinning this was the latest versions of our Store, Merchandising, e-commerce, CRM and Assisted Selling solutions. Having two vastly different brands using the technology showed how flexible we can make it – whatever the sector and anyone who came for a look at how it all works would have seen the steps the brands go to delight every customer.

Elsewhere around the show I was insulted by a virtual gorilla, saw the fastest iPhone barcode scanner in the world and realised robots are not (quite) yet the future. A look upstairs entered you into the other world of Retail Design where you could see how the latest technology merged seamlessly with design. If illuminated trees and mirrored floors are your thing, this would have been heaven.

Back on the shop floor our team were continuing to deliver the personal shopping experience to customers. If you were looking for pet accessories and a new dress, there was only one place to be seen.

The dogs, cats and fish of London Olympia have never looked so good.

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