You’d be forgiven for thinking that a certain Mr S Claus was buying his presents online this Monday, as the number of e-commerce orders broke all records for the busiest shopping day ever! It’s been reported in the media that over £320m was spent online by UK shoppers on 3 December alone; that’s a whopping £3,700 per second. Imagine the amount of carrots and mince pies that could buy!
Our own analytics show that on Monday 3 December – or Mega Monday as it has been coined in the UK – we saw a 24% increase in orders through the FrescaCommerce Platform, compared to the busiest day last Christmas (30 November), and a 25% increase when compared to the first Monday in December last year.
To put it into perspective, between 1 December and 3 December the number of online orders increased by an amazing 70% – making it the largest number of orders ever seen through our platform, which is behind many of the world’s fastest growing and most successful e-commerce web sites – including the Aurora Fashion brands (Coast, Oasis, Warehouse), Get The Label, Karen Millen, Matalan, The Perfume Shop, and Thomas Pink.
Drilling into the shopping habits of Mega Monday shows that most people filled their e-stockings after dinner – as the hour between 21:00-22.00 was the busiest with almost twice the number of orders being placed than the typical lunchtime peak.
It’s also interesting to note just how consumers purchased their presents in 2012. IBM Digital Analytics Benchmark (which analyses e-commerce data from 150 retailers in the UK) shows that the number of people buying through a mobile device almost doubled compared to last year (21.7% vs 12.6%). The most impressive increase in this area was the percentage of online sales made on iPads which saw a monumental 194.4% increase on 2011! So instead of Mega Monday – and to pay homage to what was the most talked about topic by retailers this year – maybe it should be renamed Multichannel Monday?
Posted by Richard Vining, Head of FCP Performance, BT Fresca
The run up to the busiest time of the retail calendar officially started this weekend with the ten week countdown to Christmas! And here at BT Fresca the manic and mayhem has already started, we’ve been going off piste with Snow + Rock and going global with Aurora Fashions.
We constantly strive to help our customers, help their customers, but this week we’ve been especially hard at work playing Santa’s little helper to make the Christmas rush easier for everyone. The new mobile optimised Snow+Rock website has just gone live, making it easier for shoppers to place orders and browse on the go – fantastic if your planning to hit the slopes, or for last minute gift shopping and catching those bargains as soon as they hit the sales.
Around the globe, the Fresca fairies are busy sprinkling their e-commerce magic, already providing websites for Karen Millen, Oasis, Warehouse and Coast for the last five years in the UK and more recently going web optimised. We’ve now pushed them global launching the Karen Millen website in Germany as well as a joint website for Oasis, Warehouse and Coast where customers can shop across the brands all in one site!
Both sites are in local language that support local fulfilment, promotions, payment and customer service tailored for each specific country, and Aurora plan to roll out our platform across even more countries. The web sites will support local payment types such as direct bank transfer and invoice on delivery, and the capacity to manage fulfilment from a local distribution centre.
The Frescacommerce Platform is behind many of the world’s fastest growing and most successful e-commerce web sites. It aims to blend creativity with e-commerce best practice and to integrate back office functions like customer ordering, call centre and fulfilment, to maximise sales while giving customers an engaging online experience.
Hash Ladha, Aurora’s group multichannel director, said: “We are very impressed by the current FrescaCommerce Platform and BT’s development plans for the future. These will help underpin our own plans for growth in Europe, Asia-Pacific and beyond.”
We are very excited about these new sites going live and wish our customers all the best for the Christmas trading period.