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BT Expedite & BT Fresca  Multichannel Retail Specialists
Focus: E-commerce news from BT Fresca - December 2011
Will Dymott, Head of e-commerce at Lyle & Scott
We caught up with Will Dymott, head of e-commerce at Lyle & Scott, a men's fashion brand with over 135 years of heritage and still at the forefront of fashion. This year, he's asked Santa for global jumper domination.

Describe a typical day in life of Will
At the moment it's wrestling with spreadsheets. When Andy Williams sung "It's the most wonderful time of the year" he obviously never had to do budgeting! But I don't really have a typical day, because my job is so varied, I could be doing anything from negotiating delivery rates, talking to a customer or planning the marketing strategy. It's what makes working for a smaller company so much fun... Read more
Flying in the Facebook of fashion

The last decade has been a period of unprecedented success for Lyle & Scott. Founded in the Scottish borders, the retailer was named Drapers' Young Fashion Brand of the Year in 2010. But with a new bunch of admirers came a new bunch of demands. So Lyle & Scott turned to us to help boost its mobile and social networking presence. It's been a brave move, but one that looks like really paying off... Read more
Increase website conversion and customer satisfaction with FCP 5.1.

The latest version of our FrescaCommerce Platform (FCP) is now out, and it comes with even more ways to boost conversion rates and increase customer satisfaction.

With FCP 5.1, your customers can:

pay for orders using stored card details
pay by international bank transfer using iDeal or Sofort
pay by invoice after you've delivered the goods, using Klarna Invoice
arrange returns online.

FCP 5.1 can be implemented as a service pack for customers on FCP version 4.1 and above, so the only costs associated with migrating to this version will be for any front-end design or system configuration changes needed to exploit the new features, and of course testing... Read more
Latest news and views
Article Internet Retailing: The Range launches new ecommerce website as it expands its store network

Article BT Expedite & Fresca and Thomas Pink win SME retailer of the year at Retail Systems Awards 2011

Post-event report Next Generation E-commerce: The right platform can drive your entire business forward

Blog Cross-channel retailing proves itself a winning strategy in fashion

Blog E-commerce: it means nothing and it's going nowhere
Your e-commerce site looks beautiful - Shame no-one has seen it.
Its no good having a great looking website if people dont know about it.

We can help get more of your customers - and potential customers - to your site and buying from it.

Email marketing, campaign management and design, website analytics, multivariate testing, social media strategy and integration, search engine optimisation, pay per click, affiliate marketing, blogs, videos and surveys.

Contact us and well help make your online presence a success.

www.btexpedite.com/onlinemarketing or call 0870 850 6880

Related services
Get a retail website that really does the business of selling online.
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Online Marketing Services
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Facebook commerce
With over 500 million active users, love it or hate it, Facebook is not a marketing tool you should ignore.
Read more

Time to get off the PCI Fence?
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Get in touch

If you want to find out more about our e-commerce online marketing services, call us on 0870 850 6880 and we'll show you how to make technology work for you.

Focus customer
If you would like us to profile you and your company in our next issue of 'FOCUS', get in touch, we'd love to hear from you at [email protected].
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