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CUSTOMER FOCUS
JON DARCH, DIGITAL MANAGER, FARROW & BALL |
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We caught up with Jon Darch, Digital Manager at Farrow & Ball, to find out what he is currently working on, how he got started in the business and the latest plans for their website.
What are you currently working on?
We are just about to launch Ratings & Reviews functionality in partnership with BT Fresca & Bazaarvoice and are really looking forward to seeing exactly what our customers have to say about our paint and wallpaper! We get a lot of great feedback on our Facebook page, so ratings and reviews will provide a wider platform for customers to leave feedback, but not just feedback - we are really looking to push the functionality by encouraging customers to send pictures of their completed projects. We are hoping to see some great results... Read more |
| MOBILE |
Mobile hits the big time
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| Dubbed 'The year of the Mobile', 2011 saw an explosion in Mobile and Tablet growth. With an estimated 59% (Ofcom, 2011) of the UK population buying their first Smartphone last year, the number of people accessing the web via their phones is growing at an increasingly rapid rate... Read more |
| TECHNOLOGY |
NRF 2012 sets out retail's new rules
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For our retail technology guru, Steve Thomas, the combination of New York and the annual National Retail Federation (NRF) convention was like a second Christmas. Once we'd calmed him down, we asked him to tell us what his favourite bits of the expo were - and what "must-have" items he thinks retailers should be asking Santa for next year... Read more
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| E-COMMERCE |
'Shop while you strike'
Strike day was 2011's top day for online shopping
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Wednesday November 30, the day many workers across the UK took industrial action, was the most popular online shopping day in 2011, according to BT's retail specialist division, BT Expedite and Fresca... Read more
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| TECHNOLOGY EVENT |
Showcasing the future at the Retail Business Technology Expo
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| This is the definitive event for retailers looking for the right tools to run their business - and we'll be there on both days (March 13-14) with a massive stand packed full of new and emerging retail technology... Read more |
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