Website analytics

Create a site that lets your customers get what they want, and buy it, quickly and easily

The way people use – or don’t use – your website gives a fantastic insight into what your customers want – if you know what to look for.

We draw on our expertise and provide straightforward advice to help you understand and influence your website’s performance:

 

  • grasp your site’s key performance indicators (KPIs) and understand exactly what they mean
  • identify over- and underperforming areas
  • monitor basket abandonment and key drop-off points
  • get regular analytics reporting.

 

Driving website traffic


Attract new customers and keep them coming back to your site

 

“If you build it, they will come” might work for fantasy baseball fields, but it’s not a campaign motto for a website. We can help drive new traffic to your website with campaigns that have a strong and proven return on investment (ROI). Our services include search engine marketing (SEM) and affiliate campaigns, behavioural targeting advertising and search engine optimisation (SEO).

Website  testing


 

Improve your website, enhance the customer experience and sell more online

 

The secret to any successful website is to test, test and test again. Using a website optimiser tool, we’ll help you improve the commerciality of your site by providing:

 

  • campaign set-up and management
  • expertise and metric review
  • content design.

 

Website optimisers

 

 

Google Website Optimiser helps you increase visitor conversion rates and overall satisfaction by continually testing different combinations of website content. It can test any HTML, including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews and forms.

 

Omniture SiteCatalyst® can help you identify the most profitable paths through your website, show where visitors leave the site, and identify critical success metrics for online marketing campaigns.