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Integrated Store

An easy way to get the benefits of click and collect

Shoppers are more mobile, technologically-aware and product-savvy than ever before. They expect a seamless, consistent experience whatever channel they choose – which means you need a joined up system behind the scenes. Integrated Store gives you a level of flexibility and cross-channel integration that will attract customers, exceed their expectations and keep them coming back.

Customers don’t talk about ‘multichannel’, or ‘cross-channel’, or even ‘retailers’ – they talk about shops. They don’t care if it is online, in-store or over the phone. They expect anyone and anything representing your brand to be able to give them what they want – promptly.



Integrated Store will help you achieve this. It is a pre-integrated solution that links your store and web channels, providing a seamless customer experience.


It will help you attract customers by giving them what they want, when they want it – while making every aspect of shopping easier. And at the same time it’ll help you reduce shrinkage, transform the supply chain and be more productive.



Click and collect made easy



Integrated Store gives your customers the ability to shop on their own terms through four key business capabilities:

• reserve online, collect in-store
• buy online, collect in-store
• buy online, return in-store  
• order in-store for delivery anywhere


Our new solution is built on our, market-leading FrescaCommerce Platform and Store 6 point of sale (POS) software, but it’s flexible enough to work with other web and POS solutions.


Retailers such as Aurora Fashions, Thomas Pink, JJB Sports, Clarks, Halfords, New Look and Pets at Home are using Integrated Store to:

• increase footfall in-store
• extend access to their full product range
• expand their geographical coverage
• increase conversions and average basket sizes
• rationalise inventory
• track channel impact.



A single inventory, consistent promotions, and the sharing of knowledge across multiple channels will also give you one complete, synchronised view of your customer, product and inventory data.



read the thomas Pink & warehouse integrated store case study (PDF 624kb)


Further Information on our Integrated store services...

read the Thomas Pink & Warehouse integrated store case study (PDF 624kb)Read Integrated store case study (PDF 624kb)


Download the integrated store brochureRead Integrated store brochure (PDF 1.6Mb)

Watch the Integrated store video case study highlightsWatch the Integrated store video highlights


"We have seen, as a result of delivering Integrated Store, true incremental sales gained by giving customers access to an extended aisle in our stores".

Andy Tudor, Technical Development Manager

Aurora Fashions


Find out how they did it – and what the results have been – by reading our Integrated Store case study.



To find out more about our Integrated store solutions submit a query and we’ll get back to you.