Retail Week Customer Experience Conference

21st October 2014

Euston Square, London

Date:
21st October 2014

Venue:
Euston Square, London

 
USING INSIGHT TO CREATE BRAND ADVOCATES Providing retail professionals with knowledge, ideas and inspiration to develop and implement a customer-centric strategy

Brand advocates are incredibly valuable, so how can you create more of them and nurture your existing loyal customers?

It is not easy, but a combination of customer satisfaction and trust are key factors to building loyal advocates. To achieve this, a memorable customer experience at every touch point is critical.

To tackle the complex challenges of building a coherent customer experience strategy, Retail Week brings you Customer Experience, a one-day event tailored to providing you with knowledge, ideas and inspiration to develop and implement a customer-centric strategy.

AT THE CONFERENCE YOU WILL:

• Identify how your organisational structure needs to evolve to be more customer centric and which roles need to be redefined to deliver the optimal customer experience

• Get under the skin of how to harness big data to achieve a single customer view

• Understand how to bridge the gap between bricks and clicks with the latest technology to deliver a seamless, multichannel customer experience for ultimate customer satisfaction

• Define how to engage today’s digital customer with innovative customer journey mapping to deliver a more personal experience

• Get up to speed with tools and tactics on how to design and roll out campaigns which are personalised to increase conversion rates

• Discover what makes the customer tick and how you can build an emotional connection with your customer to invoke true loyalty

“Retail Week Customer Experience covers everything from harnessing big data and the evolving organisational structure to practical case studies in customer interaction, emotionally-led loyalty programmes and creating the ultimate customer experience. It’s one unmissable event”

Peter Pritchard, Commercial Director Pets at Home

AND THIS IS HOW:

• Learn from leading retailers, as well as branding experts on how to build a successful customer experience strategy

• Go back to the office with the knowledge you need to stand out from the competitive market and delight customer

• Gain effective techniques for bringing the voice of the customer into the organisation

• Learn new tools for unlocking value in the customer journey

• Leave with a clear methodology for improving your organisation’s customer-centricity across multiple channels

• Build a peer and expert network to support your customer experience strategy in the future