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New BT service is "Lighting up the high street"

Wednesday 23 March, 2011

New BT service is "Lighting up the high street"

Being agile and efficient is absolutely vital for any retailer – from fashion chains to national supermarkets. By having access to advanced IT services on a secure virtual platform in the cloud, you can now get all the retail applications you need, on-demand – and all delivered over a super-fast secure network. Our new retail proposition is a complete, end-to-end solution that will help transform your business and light up the high street...

 
Lighting up the high street was launched at the Retail Week Conference on 16 March. Emer Timmons, President of BT Global Services UK explains: "We're excited to be leading the way in retail with the launch of Lighting up the high street. BT is already a trusted partner of many retail brands such as Aurora Fashions, Crabtree & Evelyn, Co-Operative Group, Debenhams, Halfords, Mothercare and WHSmith as well as smaller retailers, so we understand the needs of retailers.

"This new proposition delivers efficiencies to retailers so that they can concentrate on their customers and improving the retail experience. What's more, Lighting up the high street can help retailers create a more rewarding experience through multi channel shopping."

What retailers – and customers – really want


To coincide with the launch of Lighting up the high street, we commissioned a survey of 100 retail industry executives and 2,000 consumers. The results show that British retailers will be focusing their technology investment on cost-cutting and driving internal efficiencies over the next 12 months. And that's despite customers demanding more innovative technology to deliver a more rewarding shopping experience.

Comparing high street retailers' priorities on technology investment with customer desires, the research reveals that 68 per cent of shoppers are excited about prospects for technology to revolutionise their shopping experience. But the survey also shows:

92% of retailers currently face barriers to investing in technology to improve the shopping experience
74% cite budget restrictions as their main barrier, reflecting a pressure to find savings through efficiency before money is released for new investment in customer-facing technology.


The main targets for technology investment in the coming year are expanding capacity to introduce new product lines (53 per cent) and improving operational efficiency (39 per cent). For larger retailers (51+ stores), operational efficiency comes top of their priorities, followed by their plans for opening new stores (45 per cent).

These results show that both retailers and customers are demanding the kinds of benefits that can be delivered through our new retail solution. It combines advanced applications delivered over super-fast access with flexible commercial models that meet the needs of the British high street.

For more information on Lighting up the high street, including video, presentations and an interactive solution explorer, visit www.bt.com/highstreet

Come and see Lighting up the high street for yourself


Our retail customer showcase, Fabrica, has been given a complete makeover and will open on 1 April 2011 at Adastral Park. The new showcase takes you through customer scenarios which highlight all our exciting new retail IT services, including 'Lighting up the high street'.

 
This includes smartphone applications, radio frequency identification (RFID), interactive digital signage, near field communications, social media, video analytics, augmented reality, e-learning and hosted contact centres, among others.

If you'd like to visit Adastral Park please contact John Burr, Senior Marketing Manager, BT Global Services at [email protected] or telephone + 44 (0) 20 7015 8166.


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