Omnichannel
Aurora Fashions aiming to do business Anywhere, Everywhere
One of the biggest challenges retailers face today is how to meet the changing expectations of customers. ...
Omni-channel
Make it easy for consumers to love your brand
Better for customers. Better for staff. Better for business. Easier for everyone.
Technology has enabled the growth of multichannel retailing. But for many retailers, that just means multiple channels – with different stock, systems and processes for each. And the headache of managing them all!
Genuine omni-channel is leaner and smarter – better for customers, better for staff, better for business. Easier for everyone. It’s all about integration – so you can make everything you sell available to every customer, anywhere and everywhere.
Customers want a frictionless experience. They want to be in control. Make things difficult for them and they’ll head elsewhere.
The omni-channel building blocks
Case Studies
Omnichannel
Fat Face: Omni-channel
With an old point of sale (POS) system struggling to cope, Fat Face needed something that would better support the company’s omni-channel and intern ...
From the blog
Why the Omni-channel swap shop won’t stop
“Omni-channel” is about the buzziest of buzzwords at the moment. As customers we are waltzing between digital and physical worlds as we attempt to get a bargain, get inspiration, de-risk our dec...
Dr Nicola
London calling for retail technology future
Our annual retail technology conference hit the capitol for the first time as more than 120 leading retailers got together near St Paul’s to discuss current challenges, future plans and the technolo...
Diane
Awards and events season provides food for thought
It’s been a hectic few months in retail as the event season reached its peak – and the first of the awards are handed out. We’ve been out and about at most of the major events this year and have...
Diane