Omni-channel

Make it easy for consumers to love your brand

Better for customers. Better for staff. Better for business. Easier for everyone.

Technology has enabled the growth of multichannel retailing. But for many retailers, that just means multiple channels – with different stock, systems and processes for each. And the headache of managing them all!

Genuine omni-channel is leaner and smarter – better for customers, better for staff, better for business. Easier for everyone. It’s all about integration – so you can make everything you sell available to every customer, anywhere and everywhere.  

Customers want a frictionless experience. They want to be in control. Make things difficult for them and they’ll head elsewhere.

" We chose BT Expedite because it was the only organisation that was able to provide a full end-to-end solution together with the essential professional services. This de-risked the project while allowing us to concentrate upon running the business while the implementation was in progress.”

Richard Tewson, Head of IT, Austin Reed Group

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The omni-channel building blocks

Store

The physical showroom of your brand

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Supply chain

Drive visibility and efficiency, and optimise fulfilment options

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Customer

Give each and every customer the VIP treatment

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e-commerce

Always open, available on any device, anywhere

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Services

Keep IT up and running. You focus on retailing, we’ll take care of the technology

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Connect

Single view of the customer, product, stock and orders from anywhere

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Case Studies

Omnichannel

Fat Face: Omni-channel

With an old point of sale (POS) system struggling to cope, Fat Face needed something that would better support the company’s omni-channel and intern ...

From the blog

Why the Omni-channel swap shop won’t stop

“Omni-channel” is about the buzziest of buzzwords at the moment. As customers we are waltzing  between digital and physical worlds as we attempt to get a bargain, get inspiration, de-risk our dec...

Nicola Millard Dr Nicola

London calling for retail technology future

Our annual retail technology conference hit the capitol for the first time as more than 120 leading retailers got together near St Paul’s to discuss current challenges, future plans and the technolo...

Diane Gane Diane

Awards and events season provides food for thought

It’s been a hectic few months in retail as the event season reached its peak – and the first of the awards are handed out. We’ve been out and about at most of the major events this year and have...

Diane Gane Diane