Mobile

Engage customers, empower staff and improve operational efficiency

The mobile trend shows no signs of slowing – with £5.8 billion expected to come from UK mobile retail by 2016

Mobile is changing the way people shop. Smartphones and tablets are everywhere, creating a new breed of information-rich, expectation-high, digitally connected consumers.

But it’s not all one way. You can tip the mobile power balance back in your favour. An in-store mobile solution for your staff can help you to:

•    Free your staff to get out on the salesfloor with customers
•    speed day-to-day tasks and improve stock accuracy
•    transform the way you engage with customers

Solutions

Applications, customer data, product information, ordering and check-out at your fingertips

With key store applications, customer data, product information, ordering and check-out at your fingertips, you can improve customer service by engaging the customer at the point of decision, to influence purchases through better, more personalised information – and never miss a sale because of stock-outs or queues.

At the same time, mobile can help increase operational efficiency by bringing the back office onto the shop floor. You can also deploy more queue-busting tills to save floorspace and benefit from 25% lower capital cost than fixed tills, while taking advantage of more agile cloud-based hosting.

We have the expertise to future-proof your in-store technology – to set up, manage and maintain the data networks, in-store wi-fi, mobile devices, apps and cloud-based hosting.

“Mobile allows you to cut the umbilical cord to the back office and liberates colleagues in store. We chose BT because it has a vision for mobile and the technology to deliver that vision. BT Expedite understands retail.”

Brian Scott, IT Director, Pets at Home

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The elements of a successful mobile solution

Store

Smart mobile devices go way beyond simple queue-busting

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Customer

Influence customers at point of decision

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Connect

Confidently takemissioncritical store apps mobile

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e-commerce

Personalise every digital touchpoint

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Services

You focus on retailing, we’ll take care of IT

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Case Studies

Omnichannel

Fat Face: Omni-channel

With an old point of sale (POS) system struggling to cope, Fat Face needed something that would better support the company’s omni-channel and intern ...

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