Omnichannel
Aurora Fashions aiming to do business Anywhere, Everywhere
One of the biggest challenges retailers face today is how to meet the changing expectations of customers. ...
Mobile
Engage customers, empower staff and improve operational efficiency
The mobile trend shows no signs of slowing – with £5.8 billion expected to come from UK mobile retail by 2016
Mobile is changing the way people shop. Smartphones and tablets are everywhere, creating a new breed of information-rich, expectation-high, digitally connected consumers.
But it’s not all one way. You can tip the mobile power balance back in your favour. An in-store mobile solution for your staff can help you to:
• Free your staff to get out on the salesfloor with customers
• speed day-to-day tasks and improve stock accuracy
• transform the way you engage with customers
Applications, customer data, product information, ordering and check-out at your fingertips
With key store applications, customer data, product information, ordering and check-out at your fingertips, you can improve customer service by engaging the customer at the point of decision, to influence purchases through better, more personalised information – and never miss a sale because of stock-outs or queues.
At the same time, mobile can help increase operational efficiency by bringing the back office onto the shop floor. You can also deploy more queue-busting tills to save floorspace and benefit from 25% lower capital cost than fixed tills, while taking advantage of more agile cloud-based hosting.
We have the expertise to future-proof your in-store technology – to set up, manage and maintain the data networks, in-store wi-fi, mobile devices, apps and cloud-based hosting.
The elements of a successful mobile solution
Case Studies
Omnichannel
Fat Face: Omni-channel
With an old point of sale (POS) system struggling to cope, Fat Face needed something that would better support the company’s omni-channel and intern ...
From the blog
A single customer view cuts costs, boosts revenue and creates a better experience for everyone
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Kamila
Personalising customer engagement in five steps
Everyone knows a happy customer is the key to retail success. The more you know about your customers, the more you can tailor their experience, encourage them to return and – ultimately – buy more...
Tanya
Schuh: Innovating for added value
Hello from Schuh. If you don’t know us, we’re a full-price, mid-market fashion retailer selling well-known footwear brands in volume to the young (and the youthful) of Britain and Ireland. ...
Sean