Creative design

Ensuring your site has the perfect balance between beautiful on-brand aesthetics and the optimal shopping experience

Creative Design

We’ll make sure your site represents your brand beautifully, not only through well-considered layout and aesthetic design, but also with appropriate interactivity.

And because people want to use whatever device is to hand, we’ll focus on making your site look and work great whether it’s on a desktop, tablet or smartphone.

Our mantra is ‘don’t make me think’; your customer shopped, explored, checked out and received great service – without once puzzling about how to do it.



In-house design team with expertise in:

  • New static and responsive website builds: we’ll work with you to wireframe your new site and create designs that deliver an exceptional shopping and brand experience.  View our portfolio >>
  • Seasonal content: we create custom-designed, beautiful, SEO-optimised landing pages, content areas and blogs – on your website or bespoke microsites – that showcase your products and digital assets (lookbooks, videos) in the best possible way. Read how we helped Cath Kidston >>
  • Digital marketing campaigns: whether you need an email newsletter to launch your new collection, a suite of interactive banners for a display campaign or an app for Facebook, we can provide the designs to meet your project objectives.  Read more on Digital Marketing >>
  • Best Practice User Experience: we know what works when it comes to providing the optimal digital experience for customers and driving sales. And we understand the complexities of operating localised and responsive sites. We’ll partner with you on an on-going basis to ensure your business innovates with the market.





Responsive content platform: FrescaCreate

Our Responsive Content Management Platform, FrescaCreate is a pick-and-mixable rich content solution specifically engineered and designed to extend and enhance your e-commerce website.

Make your images and videos shoppable and display them across your e-commerce and social sites using our Image & Video modules.

  • Online catalogue: create shoppable online catalogues joining up your direct mail and digital commerce strategies
  • Get the look: provide a simple and compelling way of buying outfits or bundled products
  • Blog/campaign microsite: engage your customers and promote your products by making social media images and videos shoppable
  • Web TV channel: make your site stickier and convert more customers using campaign and product video content

"The launch of e-commerce for our European business is very exciting for us. It enables us to give our consumers a true 360 degree shopping experience, with the possibility to shop in-store, online and on mobile"

Beatrice Lafon, President, Claire’s Europe

Case Studies

From the blog

Loyalty is a two way street: behind the scenes

At a recent retail technology event hosted at BT Tower, Alex Field lifted the lid on Thomas Pink’s loyalty processes and showed how a move away from traditional analysis has resulted in a business s...

Diane Gane Diane

FCP6 Roadmap: Off to a cracking start!

We’ve had a very productive start to 2016, and have already built on FCP6’s (FrescaCommerce Platform) fantastic persistent basket capabilities by enabling different baskets per channel. This is gr...

Melanie Jensen Melanie

e-commerce Feature Spotlight: Wishlists

The wishlist was identified as an area that needed significant improvement to keep pace with industry. So, since the delivery of FCP6, we’ve turned our attention towards all things wishlist. ...

Melanie Jensen Melanie