Analytics, insights & multivariate testing

Helping you better understand your customer’s behaviour and how to boost conversion rates and revenue

FrescaCommerce

Analytics and business Insight

Information is nothing without understanding

Our in-house analytics and insights team will delve deeper into the key drivers of your performance, providing actionable recommendations to increase sales and customer satisfaction.

We’ll also ensure you stay up-to-date with the latest improvements to Google Analytics (if that’s your web analytics solution) and we can set up custom goals and reports to give you valuable insight into your customer’s on-site behaviour, so you can pinpoint areas for improvement.

FrescaCommerce

Multivariate Testing

Whether it’s a bigger add to bag button or a shorter checkout flow, small changes to your site can make a big difference.

We design A/B & multivariate tests (MVT) and work closely with you to help you better understand what’s happening on your website and how to improve it.

Our MVT service provides not just data, but real insight and actions. It will help you incrementally increase revenue and conversion rates, optimise the brand experience for all customers and mitigate or remove risks associated with making changes to your website blind.

"We are delighted with our new e-commerce system. The on-time launch of the new site reflects the hard work put in by the teams at Cath Kidston and BT and the new site looks beautiful and is trading well. We’re looking forward to the continued growth of our online business on the new platform."

Amy Bastow, e-commerce director, Cath Kidston

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