Single Customer View whitepaper

Find out how to increase retail revenues through personalisation and single customer view

Download a copy of our latest white paper, based on our extensive market experience, it will take you through the five steps needed to begin influencing brand perception and incremental buying behaviour and show you how to increase revenues by 2 per cent:

  1. Identify customer touch points
  2. Analyse the data
  3. Surface back to technology touch points
  4. Share with frontline employees
  5. Capture the behavioural impact

We’ll show you how customer data should link in real time to initiatives such as loyalty apps, consumer and corporate wi-fi, in-store and customer service, e-commerce journeys and PR activities.

Download your copy of Personalising the Engagement for insight into the role customer data has to play in personalisation, and practical advice on driving incremental sales.

personalising the engagement

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