Omnichannel
Aurora Fashions aiming to do business Anywhere, Everywhere
One of the biggest challenges retailers face today is how to meet the changing expectations of customers. ...
Mobile is changing the way people shop. Smartphones and tablets are everywhere, creating a new breed of information-rich, expectation-high, digitally connected consumers.
But it’s not all one way. You can tip the mobile power balance back in your favour. An in-store mobile solution for your staff can help you to:
• Free your staff to get out on the salesfloor with customers
• speed day-to-day tasks and improve stock accuracy
• transform the way you engage with customers
With key store applications, customer data, product information, ordering and check-out at your fingertips, you can improve customer service by engaging the customer at the point of decision, to influence purchases through better, more personalised information – and never miss a sale because of stock-outs or queues.
At the same time, mobile can help increase operational efficiency by bringing the back office onto the shop floor. You can also deploy more queue-busting tills to save floorspace and benefit from 25% lower capital cost than fixed tills, while taking advantage of more agile cloud-based hosting.
We have the expertise to future-proof your in-store technology – to set up, manage and maintain the data networks, in-store wi-fi, mobile devices, apps and cloud-based hosting.
The elements of a successful mobile solution
Omnichannel
One of the biggest challenges retailers face today is how to meet the changing expectations of customers. ...
Omnichannel
With an old point of sale (POS) system struggling to cope, Fat Face needed something that would better support the company’s omni-channel and intern ...
At a recent retail technology event hosted at BT Tower, Alex Field lifted the lid on Thomas Pink’s loyalty processes and showed how a move away from traditional analysis has resulted in a business s...
Our recent loyalty and CRM event at BT Tower included two presentations from retailers currently pushing the boundaries of technology and analytics to deliver a better service for customers and more e...
Personalising the customer experience for high-end retailers is no longer a nice to have, but a need to have. ...