Omnichannel
Aurora Fashions aiming to do business Anywhere, Everywhere
One of the biggest challenges retailers face today is how to meet the changing expectations of customers. ...
Omni-channel
Make it easy for consumers to love your brand
Better for customers. Better for staff. Better for business. Easier for everyone.
Technology has enabled the growth of multichannel retailing. But for many retailers, that just means multiple channels – with different stock, systems and processes for each. And the headache of managing them all!
Genuine omni-channel is leaner and smarter – better for customers, better for staff, better for business. Easier for everyone. It’s all about integration – so you can make everything you sell available to every customer, anywhere and everywhere.
Customers want a frictionless experience. They want to be in control. Make things difficult for them and they’ll head elsewhere.
The omni-channel building blocks
Case Studies
Omnichannel
Fat Face: Omni-channel
With an old point of sale (POS) system struggling to cope, Fat Face needed something that would better support the company’s omni-channel and intern ...
From the blog
RBTE: Great Show, Great workshops but where was the ‘next big thing’?
In my first full week since Mel Jensen, our ecommerce Product Manager, left for maternity leave Dave Ludman and I joined the other c16,000 attendees and c550 solution providers at the Retail Busines...
Paul
RBTE with Pets at Home & Phase Eight
The recent Retail Business Technology Expo brought together the UK retail technology industry. Filled in the hall of London Olympia the show was bigger and busier than ever. Everyone was talking about...
Mark
Why the Omni-channel swap shop won’t stop
“Omni-channel” is about the buzziest of buzzwords at the moment. As customers we are waltzing between digital and physical worlds as we attempt to get a bargain, get inspiration, de-risk our dec...
Dr Nicola